4A games is a game design company known for it's post apocalyptic Russian series "metro" which was originally a book made by Dmitry Glukhovsky. There are two branches of the company in 2 different countries, one in Malta and one in Ukraine.The target audience of this company is teens to adults who are interested in shooter games. Advertising, especially digital would be increasingly helpful in gaining exposure for the company as well as gaining more sales.This can be elaborated on as fans of the company will continue to notice their work and buy the new titles that are being produced.Most of their advertisement is trailers for their games as well as banners in different magazines and sites. The strengths of this are that it will be able to spread exposure as well as draw the viewer in with their advertisements. Drawing the viewer in produces opportunities like showing more advertisement and features for the game.Although people can easily miss it or just not care due to lack of quality or action portrayed within the banner or advertisement. These advertisements do not pose any threats to their goal. The theme i will use is action, trying to fit in as much action as i can within the image or video to portray chaotic gameplay, this will bring in the target audience since it uses many things happening and chaos to it's advantage and grab the viewer's attention.

A social issue which ties in to ethical as well is copyright, where someone might claim that this person stole another's idea or design. Another social issue would be backlash of media if we're using political icons in our advertisement.

Another ethical issue would be the cost of advertisement which could limit us on few platforms to advertise.