EB games is a games retailer based in Australia, it sells and trades video games and game consoles. The company usually advertises new consoles or sales with games as well as merchandise and collectors items. The target audience for this company varies as it sells a wide variety of items for children to adults.Digital media keeps current and new clients coming to the stores because of new games coming out, or sales which can attract new people to their stores (usually around Christmas or holiday times). Their advertising can easily be forgotten or looked over but the vibrant colours can attract people to look at the advertising, it poses no threat to sales or prices.Vibrant colours and big shapes is useful to bringing people in and making them look at the advertising as it provides a sort of salience in their surroundings.There aren't many social or ethical issues to advertising this company other than the price to advertise on tv, magazines and on the internet.