Valve is a software development company. It's mostly valued for it's game design section (which we will be focusing on) and it's game engine "source" used to make many popular games like portal or counter strike.The company advertises on almost every platform excluding television.The target audience variates depending on which game you're playing but the usual audience is teens to adults. Digital media helps by advertising their personal marketplace "steam" and advertising sales on games as well as tournaments and challenges.Most of valve's advertisements are relatively the same which can lead viewers to ignore the advertisement entirely with the fact that it's bland with a constant colour which proves problematic and threatening to the viewer's attention.I will try to incorporate much louder colours into advertising to grab people's attention then explain the context of the advertisement.

I will have to compete with competitors when advertising with this company, the price of advertising also plays a part in ethical problems. I will struggle with grabbing people's attention and this will probably lead to another ethical problem, lowering prices to try to get more sales.